Hi, I'm Vera Fischer and I founded 97 Degrees West and 97 Incubator. www.97dwest.com www.97inc.com
Vera Fischer's Bio:
Bridging two worlds comes naturally to German-born, American-raised Vera Fischer, whose career has been marked by the ability to master the strategic nuances between clients and agencies, brands and consumers, strategy and execution, traditional and interactive media. Her professional life was jump-started at nationally renowned GSD&M and later honed her skills with T3, one of the largest independent agencies in the country. Vera moved to the client side as Vice President at Portaris and then as Director of Marketing at Forgent Networks, serving under the visionary CEO who had once introduced the world to the wildly profitable line of HP printers. After founding her own successful firm, Blue Shoe Marketing, the resourceful and engaging hybrid talent launched 97° West in 2008 to create the strongest links possible between people and brands through innovative research, global design, and unleashing the power of human experience. Vera is a gifted interviewer and inspirational team leader with an outstanding understanding of business and finance.
Vera Fischer's Experience:
Director of Marketing at Forgent Networks2001 - 2004
VP Marketing & Client Services at Portaris2000 - 2001
Account Director at The Olson Group1998 - 2000
Account Manager at T31995 - 1998
Project Manager at GSD&M Advertising/Idea City1993 - 1995
Operations Manager at The Cognitive ClinicJanuary 1991 - December 1993 | Austin, Texas
Responsible for all administrative functions within a first-to- market, private, cognitive therapy clinic. Successful at collections from insurance companies and state granted funding.
Leasing Agent / Assistant Manager / Property Manager at Capstone Real Estate ServicesMay 1987 - December 1990 | Austin, Texas
President & Founder at 97º WestJanuary 2004 | Austin, Texas
Proudly based in Austin, TX, 97° West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdoms and practices of the marketing industry. They have depth and expertise in all the traditional areas (interactive, account service, strategic planning and creative execution), but don't confine themselves to these boxes. The agency's strengths lie in its ability to identify a company's core values and develop clear, precise branding and positioning that have a creative voice, which speaks to the core truth of your company. 97° West is a HUB and WBENC certified agency.
Vera Fischer's Education:
Texas State University-San Marcos1985 – 1991BAConcentration: Journalism / Advertising / Business Administration
Vera Fischer's Interests & Activities:
Business Strategy, Revenue Strategy, Marketing, Business Leadership, Idea Generation, Advertising, Branding